Case Studies
It’s time to ditch the ineffective marketing strategies…
Case Studies
It’s time to ditch the ineffective marketing strategies…
Maximizing lead generation in the mental health sector 367 leads at a cost-effective cpl of 21-41
The Challenge
Our client, a mental health services provider, was facing challenges in generating quality leads at an affordable cost. Despite having a strong service offering, their current marketing efforts were not yielding the desired results, and their cost per lead (CPL) was high. The goal was to increase lead volume while reducing acquisition costs, all while reaching individuals seeking mental health support.
The Process
To tackle this challenge, we implemented a multi-ad-set strategy that targeted specific audience segments interested in mental health support. Our approach included developing multiple ad creatives and tailored copy that spoke to the audience’s needs. By leveraging Facebook and Instagram’s targeting options, we reached individuals who had shown interest in related services and resources. We also A/B tested ad variations and optimized the highest-performing ads, allowing us to scale budget effectively toward the best audience sets.
The Results
Over the campaign’s lifetime, we successfully generated 367 quality leads at a CPL of $21.41, with a total ad spend of $7,857.47. The targeted approach ensured that we reached the right audience segments, keeping acquisition costs low while driving significant engagement. This strategy provided the client with a steady flow of high-quality leads, effectively supporting their growth in the mental health sector and proving the value of an optimized, data-driven lead generation approach.
Driving quality leads for mental health services 333 leads in 45 days with optimized ad strategies
The Challenge
A mental health services provider was struggling to generate a steady flow of high-quality leads. Despite having a strong service offering, their existing ad strategy was not bringing in the volume of leads needed to sustain growth, and their cost per lead (CPL) was higher than desired. The challenge was to generate leads at a manageable cost while reaching the right audience with engaging content.
The Process
To address this, we developed a targeted lead generation strategy using multiple ad sets. First, we identified key audience segments interested in mental health services and designed custom ad sets tailored to their needs. We crafted ad copy that resonated with these audiences and created visually compelling creatives that highlighted the client’s services. Additionally, we optimized audience targeting, A/B tested ad creatives, and adjusted budget allocation across the best-performing ads to maximize reach and engagement.
The Results
Over a period of 45 days, our approach generated 333 high-quality leads at an efficient CPL of $30.26. The dual-ad-set strategy allowed us to refine targeting and messaging, capturing leads from diverse yet relevant audiences. By combining strategic ad optimization and performance monitoring, we significantly increased lead volume while keeping acquisition costs under control, providing the client with a robust, scalable lead pipeline.
Accelerating Mental Health Outreach Generating 189 Leads in 30 Days with Targeted Ad Campaigns
The Challenge
A client approached us struggling to generate qualified leads for their therapy and counseling services. Despite high engagement on social media, their previous campaigns yielded low conversions, with a high cost-per-lead (CPL). They were aiming to attract individuals seeking mental health support, primarily those interested in affordable and accessible online therapy options. Our goal was to increase the lead volume within a month while lowering the CPL.
The Process
We launched a 30-day targeted campaign using two distinct ad sets: one focusing on individuals actively searching for mental health services and another aimed at engaging those interested in mental health awareness and wellness content. Our team developed customized ad creatives and compelling messaging to address specific pain points, such as accessibility and affordability. To optimize for performance, we tested various combinations of visuals, copy, and calls-to-action (CTA) across both ad sets, refining audiences and placements weekly based on engagement metrics.
The Results
Within the 30-day period, the campaign generated 189 leads at a CPL of $22.08, exceeding the client’s expectations and reducing their CPL significantly. The campaign attracted qualified leads actively seeking mental health services, allowing the client to convert a substantial portion into consultations and follow-ups. The client was highly satisfied with the campaign’s success and impact on their outreach goals.
Lead Generation for Mental Health Services During COVID 19 Achieving Quality Leads in a High Demand Climate
The Problem
During the COVID-19 pandemic, demand for mental health services surged as individuals sought support amid heightened stress and isolation. Our client, a mental health services provider, needed a way to reach potential clients efficiently in this urgent climate. They were facing high costs and limited lead volume due to increased competition and were seeking a solution to bring in quality leads quickly within a constrained timeframe.
How we Fix it
To address the unique challenges posed by the pandemic, we crafted a tailored lead generation strategy with a series of ad sets specifically designed for the mental health niche. We utilized compassionate messaging and relatable visuals to resonate with those feeling overwhelmed by the pandemic. Using audience targeting on Facebook, we zeroed in on individuals most likely to benefit from mental health services. We then implemented A/B testing on different ad sets and refined our approach mid-campaign based on the ad variations performing best, allowing us to respond dynamically to audience needs.
The Results
Within a focused 15-day period, we generated 57 leads at a cost per lead (CPL) of $42.81. Despite the high competition and urgency of the COVID-19 landscape, this strategy successfully connected the client with quality leads, helping them meet demand at a time when mental health services were critical. Our rapid and adaptive approach demonstrated the importance of strategic, empathetic marketing, delivering valuable support to both our client and their prospective clients during a challenging period.
How Our Targeted Facebook Ad Strategy Delivered 12 Daily Leads and a $22 CPL for an HVAC Solutions Provider in Just One Week
The Problem
Another HVAC solutions provider struggled to attract clients despite an associate's recommendation to use Facebook ads for lead generation. Specializing in HVAC services for larger spaces, the company aimed to target small to medium-sized businesses rather than residential clients. However, they were uncertain about how to effectively reach their ideal audience.
How We Fix It
Leveraging our extensive experience in B2B lead generation through Facebook ads, we devised a targeted campaign. We created multiple ad sets designed specifically for medium-sized business owners who would be interested in HVAC services.
The Results
Our strategically curated campaign delivered impressive results. Within a week of launching, the client saw a substantial increase in lead generation, leading to highly successful follow-up sales calls. Key achievements included:
12 Leads in One Day: Reached this milestone just one week into the campaign.
Cost Per Lead: Achieved a cost per lead of just $22.02.
Our approach effectively turned around the client’s lead generation efforts, demonstrating the power of targeted Facebook ads for specialized HVAC services.
Powering Up Lead Generation: How Our Targeted Facebook Ad Campaign Delivered 58 High-Quality Leads and a $99 CPM for a Solar Energy Company in Just 7 Days
The Problem
A solar energy company came to us facing a pressing challenge in enhancing lead generation within a highly competitive market. Despite offering advanced and eco-friendly solar solutions, the company struggled to capture and convert interest into actionable leads. The need for an effective lead acquisition strategy prompted them to seek a robust solution to address the complexities of the solar energy sector.
How We Fic it
Our team developed a targeted Facebook ad campaign specifically designed for the solar energy market. By leveraging strategic audience segmentation and creating compelling ad creatives, we aimed to maximize both reach and engagement. The campaign was structured to deliver impactful results within a 7-day timeframe, aligning with the client's urgent need for immediate results.
The Results
In just 7 days, the campaign delivered exceptional results:
Total Spend Efficiency: Achieved a total spend of $341.12.
Lead Generation: Secured 58 high-quality leads.
Audience Reach: Engaged a broad audience of 2,007 individuals.
Competitive CPM: Attained a competitive Cost Per Thousand Impressions (CPM) of $99.07.
These results not only highlighted the effectiveness of our targeted Facebook ad strategy but also positioned the client for ongoing success in the competitive solar energy market.
Transform Your Practice’s Future, Starting Today!
Don’t wait any longer to unlock the full potential of your mental health practice. With our comprehensive and tailored services, you’ll attract the right clients, enhance your visibility, and build lasting relationships—all while focusing on what you do best: providing exceptional care. Let us partner with you to drive meaningful growth and sustainable success.
Start Your Transformation Today
Transform Your Practice’s Future, Starting Today!
Don’t wait any longer to unlock the full potential of your mental health practice. With our comprehensive and tailored services, you’ll attract the right clients, enhance your visibility, and build lasting relationships—all while focusing on what you do best: providing exceptional care. Let us partner with you to drive meaningful growth and sustainable success.
Start Your Transformation Today
We help Mental Health Professionals by bringing them new clients every month, without the pain of DIY marketing, using our Mindful Growth Method.
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